Wednesday, June 27, 2007

Art Lasts, Life is Brief

New York artist Eduardo Milieris has always been fascinated by the integration of art and time. Originally from Uruguay, he studied photography, video art and sculpture before creating his unique line of watches under the "Watchcraft" name.

From a young age his mantra has been: "Ars Longa, Vita Brevis" (Art Lasts, Life is Brief). And you'll enjoy counting life's brief seconds with his artful designs.

Eduardo's collection with its antiqued brass, copper and silver bands, and the hand painted dials, creates the feeling of a wristwatch long lost, now found.

Each watch is weathered and oxidized, using carefully researched techniques. The metals are left unsealed so that they continue to age gracefully.

The pieces are unisex in design and we're able to add or remove links right here at the gallery. They come with a one year warranty and use a sturdy Citizen watch mechanism.

Gallery Fifty always has a nice selection. Call 231-932-0775 to see what we have in-stock.

Note: I've owned one of Eduardo's watches for over three years and I can honestly say it looks better with age and wear! It allows the wearer to become a participant in the evolution of the piece. Air, temperature, and the skin of the wearer all change the inherent molecular structure of the metals, resulting in a wristwatch that is most uniquely their own.